City of Sound is about cities, design, architecture, music, media, politics and more. Written by Dan Hill since 2001.

A Bit More

What I love about the 'A Bit More' button on this toaster is not just the functionality, though that's clearly come some from careful observation of everyday habits, but the name. It could so easily have been called 'Power boost' or 'Toast+' or 'Extend', or something else unthinkingly derived from an engineering- or technology-led process. 

But no. The button is simply marked 'A Bit More'. Because that's what it does, and also because it has a touch of the conversational, domestic, familial, colloquial. Entirely appropriate for its context. And it's funny, in a gently everyday way. 

That choice of name – and the function, and its simple realisation in a sturdy button with a good action – is a deft bit of design, and for me, the ability to produce deft, including through good copy, is one of the key differentiating factors setting apart good designers from average.

Lift and Look

The 'Lift and Look' button isn't bad either – equally self-explanatory, but it doesn't quite have the essential humanity and wit of a phrase like 'A Bit More' applied to a button. (I quite like that it has a button marked 'Crumpet' too, but that's just the Englishman in me.) Well done Breville.

Elsewhere, on Interaction Design Classics:
#1: The 'progress bar' on the Voice-O-Graph in 'Badlands'
#2: The big pink arrow from 'Grand Theft Auto'
#3: The 'A Bit More' button on the Breville Professional 800 Collection 4-slice Toaster
#4: The Melnikov House intercom system


2 responses to “Journal: Interaction Design Classics #3: The ‘A Bit More’ button on the Breville Professional 800 Collection 4-slice Toaster”

  1. anonymous Avatar

    i have this toaster. the circles around the buttons light up with blue LED lights when pushed. the toast is also lowered & lifted by a mechanism, so no need to pop your own toast ever again!


  2. anon Avatar

    A friend’s Dad has a more advanced model of this toaster (it’s got digital controls IIRC). We call it the Toastinator. It is probably the best toaster in the world. Every time it sucks my toast down, I whistle the Terminator theme song.


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